Project Playground is a place where people come together to bond, experiment, play, create and connect with their inner child. A place where friends and friends of friends come together to become a family. Bringing this vision to life is a unique logo, beautifully hand-drawn by Deema Derawan, capturing the essence of our collective ethos.

Formed of concentric rings and vibrant earthy tones, there is balance and symmetry throughout. Each ring or layer is a visual manifestation of our journey and core values – all motifs and depictions related to nature reflecting our long-term vision of living in harmony with the natural world, as well as the interconnectedness of all things. The light blue ripples for instance, represents the universe being composed of energy and vibration. The physical world, vast and seemingly solid, is a vast sea of energy; everything is fluid, everything is interconnected.

The conceptual experience of Project Playground mirrors the natural rhythm of life which is represented by four quadrants illustrated with a sun, moon, rain and rays of light. Just as there cannot be light without darkness, the raindrops and rays of sun communicate the natural duality of life, and the necessity to embrace both happiness and sadness, rain and sunshine.

Above the quadrants are houses, symbolising the very foundations of Project Playground: a safe space where exchanges and connections take place; a sanctuary for our community. Diverse bodies are seen dancing inside each floor of the houses, the ground floors featuring a naked man, woman and tree, embodying the purity of life, freedom, creative expression and endless potential for growth.

Beneath the houses are symbolic elements: a mushroom, a man in a boat, a child and a melting watch that speak to different facets of the human experience.

The mushroom represents community, spiritual growth and the expansion of human consciousness. It carries the dual significance of its natural power: a vital interconnected species within its ecosystem and beyond, providing nourishment and life to trees and forests, and its role as a long-standing cultural symbol of rebirth and transformation.

A man in a boat, drifting across the vast ocean is a metaphor for life’s shifting perspectives. While constellations remain eternal, our perspectives can change with the winds of time, as easily as the weather and sky, reminding us of the impermanence of life and embracing change as part of the beautiful journey.

A child blissfully glides through the clouds on a vinyl record. The clouds symbolise music as a portal into places beyond words, while the child represents our intrinsic urge for reconnection with our inner child. The melting watch – a prevalent, yet poignant emblem – serves as a reminder that time is the greatest illusion that cannot be stopped, grasped or controlled. Time flows freely, hence we embrace the present moment and live fully in the here and now.

Completing the logo in the centre is an optical illusion – a rabbit hole, an invitation to step into the unknown. With an open heart, curiosity and sense of wonder, together, we embark on a beautiful journey, where you are truly seen, discovering all the more magic that life has to unfold.